Can the IC profession step up to the mark and shape their own destiny or will it be forever subservient? Our latest research report poses that questions for a copy register here
Can the IC profession step up to the mark and shape their own destiny or will it be forever subservient? Our latest research report poses that questions for a copy register here
F-2-F? on-line? print? I never obsess too much about the media, as I think the message and the audience are the primary concern and the most appropriate medium follows. But channels are not mutually exclusive — they all work better…
Call me old-fashioned, but the news of the end Ariel, the weekly BBC staff newspaper, has left me feeling a bit sad. This Guardian Article gets a bit nostalgic about the journal which was first published in 1936; reflecting on content…
Great #CIPRINSIDE conference last Thursday, and it was fun to chair it. Several nuggets that left me (re)thinking the future of IC. The first was the fact that only half of the 130 comms pros in the room believe that…
Sometimes our profession takes itself a little too seriously. Communicating in tough times, raising professional standards, improving skills, influencing leaders, blah-blah-blah. If providing clarity amongst the ambiguity is our key objective, can we sometimes be part of the problem not…